23 Ways to Spruce Up Your Online Presence in 2023
New year new chance to shine online! As you gear up for a fresh start with your marketing strategy, keep in mind the phrase: “If you’re green, you’re growing—if you’re ripe, you rot.”
Letting things simmer on auto-pilot is not the best approach to the fast paced evolution of everything digital. The only constant is change, and in order to stay relevant and in front of people, you need to adapt with the ever shifting consumer behavior and media habits. Not to mention, if you don’t, your competition likely will.
Here are 23 quick tips for enhancing your brand’s digital impression to help boost traffic and conversion rates:
New Headshots — Are your headshots a couple years old? Even if you don’t look drastically different, hiring a different professional photographer for a new look can add a revitalized feeling to your website or marketing.
Get on Video — If you’re not on some kind of video (Reels, TikTok, stories, even OG videos), what are you waiting for? The stats are clear: brands without a video presence are missing out on potential sales.
Try BeReal — An up-and-coming social media platform, the popularity of BeReal has skyrocketed in recent months. It’s a chance to be super authentic with your followers and as an early adopter, you’ll stand out from the crowd.
Audit Your Website — Old blogs that no longer represent your current mission or style? Delete them! Make sure all content aligns with your vision and overall goals. It’s also the perfect time to make sure evergreen content is properly tagged for optimal SEO performance.
Host a Giveaway — Want to reach thousands of potential new followers? And build a stronger sense of community around your brand identity? Hosting a giveaway, especially with another well established local brand is a powerful tactic that encourages engagement.
Create a Personalized Newsletter — Newsletters are here to stay and their impact cannot be ignored. Not only are they an easy way to communicate directly with clients, it’s allows a more intimate and cost-effective approach to driving more traffic to your website.
Test Out UGC — User-generated content (UGC) has become a buzz-worthy topic for good reason—it’s a killer asset for growth and online sales. It’s basically the social media equivalent of a personal, word-of-mouth recommendation.
Make a Meme — Creating a relatable meme with the potential to go viral is not as impossible as you might think. There are tutorials and tons of inspiration online as well as tips to incorporating them into your marketing.
Start a Podcast — It doesn’t have to be long (some are 5-10 minutes long!), and the phrase “if you build it, they will come” applies here. There will always be people curious about what you do and/or how you do it—give it a whirl!
Optimize Your Link in Bio — One link to rule them all: “Linkin.bio” by Later Media allows you to create a fully-customizable web page with unlimited buttons, multiple integrations, clickable version of your IG feed, and so much more.
Story-Driven Visual Content — Readable content doesn’t cut it anymore, people want and prefer visual content (images, graphs, infographics, videos, etc). Spice up your marketing with anything other than plain text.Start a Blog — If your website doesn’t have a blog in 2023, I’m sorry but you’re doing it wrong. Blog + SEO = higher rankings in Google search results, end of story.
Change Your Bio — On all social channels, mix up your company summary/bio. Add some emojis, or coin a new catchphrase. This is a fast and simple way to get people to look twice.
Be a Problem Solver — As a content idea, talk about your client’s problems and how you helped solve them. People want to know specifically how exactly you can be of service.
Partner with a Local Influencer — Similar to a giveaway, you can tap into a trusted source and their audience through mutual collaborations.
Quality Over Quantity — Spread too thin? Consider deleting a social platform that doesn’t get much traction, especially if your target audience isn’t really there.
Offer a Free Download — Having a free download on your website is a great way to gather emails for your newsletter. This can be as simple as a (visually pleasing) PDF that provides value and positions you as the go-to expert.
Build a Form — Gathering information from customers and potential clients is a great way to learn about their wants and needs, and adjust your next product launch or service.
Maximize Hashtags — Hashtags are basically free marketing when used correctly. Be sure to optimize for each platform as they are used differently with different “rules” depending on the channel.
Practice Transparency— People generally need to know, like, and trust you before they’ll give you their business. As a result, they look to reviews and fellow customers for insight as they are seen as more trustworthy and open. Incorporate customer experience into your content, from blogs, reviews, and features.Repurpose Old Content — Not only is this cost effective, it also saves time. Studies have shown that people need to see something SEVEN times before it sinks in, and on top of that, not everyone will have seen it the first time around. That awesome blog from a few years ago? Update it, edit it a bit, add new visuals, and let it fly!
Get a New Website — There’s a reason shiny and new things catch our eye—they look better! People spend less time on old, slow or non-user-friendly sites it’s a fact. Does your website look good on both desktop and mobile? Web platforms are constantly updating and sometimes it’s best to start fresh in order to take advantage of the new software, especially when it comes to SEO and Google.
Hire a Social Media Manager — Does this sound like too much work? Focus on what you’re the best at and let someone else handle the rest.
____________________
DasFort Media is a full service marketing agency. Need help with any of the above? We’ve got you covered. Reach out today.